BiF-4 Insights – Josh Klein – Frog Design

Josh told the story of getting his book published: He wrote the book, tried to sell it unsuccessfully, and so it was sitting in his drawer So, he gave it away via Creative Commons license He gave it away everywhere he could (including getting it included into the first e-book reader software for the iPhone) 12,000 downloads and comments/fan mail/formatting ...

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BiF-4 Insights – David Yaun – IBM

IBM’s new core values: Dedication to every client’s success Innovation that matters, for our company and for the world Trust and personal responsibility in all relationships Global Innovation Outlook (GIO) program (similar to an innovation jam): Brainstorming around big societal issues 2-3 times per year at sites around the world Ideas were going global Innovation was becoming more open Have ...

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BiF-4 Insights – Tony Hsieh – Zappos.com

We have a Kentucky warehouse with 4 million pairs of shoes. Importance of striking an emotional connection with customers. Tony started LinkExchange before selling it to Microsoft: Sold it because it went from five people to 100 people Hired people without the thought of cultural fit After the sale, formed an investment fund and invested in 20 companies including Zappos.com ...

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BiF-4 Insights – David Rockwell – Architect

Consider the impact of calling someone to congratulate them versus e-mailing them. In designing a building, he starts by talking to the people who will be living in the building and identifying what their experience might be (what would they like). We have a lab focused on craft and technology. We know it is not a profit center, but we ...

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BiF-4 Insights – John Wolpert – Best Buy

Impact of BBC Connections television program on his life (hosted by James Burke). We have to share, but what do we share? Do we know what we need to share? It is one thing to share inventions, it is another thing to share intentions An innovation changes how people organize, how they do business, and/or how people live their lives. ...

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BiF-4 Insights – Joe Coughlin – Age Lab (MIT)

We are going to be living longer but we haven’t thought about how. How do we realign individual behavior or expectations? We enjoy living longer because we can do things. How will transportation evolve? 70% of Americans live with no access to public transport or a lousy level of service How do we reinvent caregiving and self-care? How are we ...

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