Stop Selling and Add Value

What I’m about to espouse will cause many an eyebrow to furrow and jaw to drop. I truly believe that the practice of sales as a business discipline has become at best ineffective, and in many cases flat out obsolete. You see, good business practices are not static. Stale methodologies and disciplines simply die a slow and very painful death, ...

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Innovation Perspectives – Fighting our Stereotypes

This is the second of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on “What roles do engineers and marketers play in an innovation setting, and what conflicts can arise based on their perspectives and approaches?” Here is the next perspective in the series: by Mark Roser People interested in the topic ...

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Are your innovation efforts working?

Sometimes the question you ask is more important than the actions you take. During President Obama’s inauguration speech, he said: “The question we ask today is not whether our government is too big or too small, but whether it works – whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified.” ...

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Where are the Market and Product Explorers?

Ok, after a number of years and a range of clients, I’ve seen a lot of titles. Product Manager, Product Developer, Product Development Manager, etc. I’ve even seen titles like Innovation Manager and Ideator and some other more fanciful titles. These are all valid and important roles. But what is evident to me is that while we place great emphasis ...

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Creative Destruction and Newspapers

I love reading the newspaper. I like the feel of the broadsheet in my hand, the anticipation of turning each page to see what’s next, and the sense I get of being plugged into the world through the rhythm of daily reading. I am a newspaper loyalist, and I’m an endangered species. That, of course, is not news. Newspapers are ...

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The Participation Economy – Part 1

T-Mobile – ‘Life’s for Sharing’ Dance campaign by Kevin Roberts I was recently contacted by a journalist to talk about the Attraction Economy. What bad timing. I’ve moved on. From our experience with the T-Mobile “Life’s for Sharing” campaign, a new shift is taking place. We are entering the age of the Participation Economy. When watching or approving anything we ...

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Here's to the Passionate Creatives

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because ...

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Innovating From the Outside In

In the previous article of the Australian Innovation report (Summer 08), we spoke of customer-centric innovation being the management discipline for the new millennium and provided an inside look into a number of Australian companies that have excelled as a result of taking a customer-centred approach. In this article, we will take a step further and delve into the emerging ...

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Can Brilliance be Borrowed?

I attended the KC Small Business “Think Bigger” luncheon recently when guest speaker David Kord Murray discussed his new book, “Borrowing Brilliance.” The tome covers 6 steps (defining, borrowing, combining, incubating, judging, and enhancing) to build from others’ ideas. While several people afterward expressed frustration with Murray’s presentation and demeanor (some of the frustrations were very justified), he shared a ...

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