What is your Innovation Intent?

I believe innovation can only work to its full potential if it is aligned with an overall corporate strategy. Many companies mess up here. They simply do not have an innovation strategy. Companies have marketing or sales strategies, but only very few have an innovation strategy. What should an innovation strategy look like? It can come in many different forms ...

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The Dream Catalog

For many companies, the catalog of products is the strongest statement of brand positioning a company can make. It is your arsenal of commercialization. So imagine you could peek into the future and see a copy of your company’s product catalog five years from now. What would it look like? What if you could design it now? What would you ...

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Why does Roger Federer serve Double Faults?

Why does Roger Federer serve double faults? Every double fault is a failure – it gives a precious point to his opponent. He could easily cut out all double faults by slowing down his second serve to ensure that it lands safely in the service box. Yet in most long matches Federer, like most other top players, will serve at ...

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Is Search Killing the Planet?

Everytime you search on Google, you are adding to the consumption of 1% of the world’s energy by Idris Mootee Here is a lesser-known fact. Data centers use up tons of energy just for cooling, and in a typical data center only 40-45% of energy use is for the actual computing – the rest is used mostly for cooling down ...

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Playing to Win in 2010

Since we’re about to flip the calendar and move into 2010, I thought I’d provide a bit of motivation to help focus your efforts as you prepare for the new business year ahead. Today’s message is not likely to please the politically correct. I’m not going to talk about competing or playing nicely, rather I’m going to address the topic ...

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Innovation Convergence

by Stephen Shapiro I never really thought much about toothpaste. But at the last two innovation conferences where I spoke, toothpaste was one of the hot topics. At the FT Innovate conference in London, Unilever discussed their “Signal White Now” (and other brands) toothpaste. Instead of using harsh bleaches and abrasives, they borrowed an optical-effect technology from their laundry team. ...

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Are your speeches Twitter-friendly?

When I conduct media training, we teach spokespeople to not just think in terms of sound bites, but to use those sound bites at the beginning of their answers. That way, they’re not only more quotable, but you have a better chance that the reporter is taking good notes and gets your comment recorded for use in their piece. Pretty ...

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Elevating HR to Drive Innovation

It’s every employee’s nightmare in recessionary times: finding a “pink slip” in the pay envelope, or getting a fateful phone call from HR. Over five million workers in America have had that gut-wrenching experience since the economy hit a wall in 2007. And this year the global layoff tsunami will claim millions more jobs worldwide. So I imagine that, right ...

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