Opportunities in Primary Care Entrepreneurship

In defining primary care, it is necessary to describe the nature of services provided to patients, as well as to identify who are the primary care providers. The domain of primary care includes the primary care physician, other physicians who include some primary care services in their practices, and some non-physician providers. However, central to the concept of primary care ...

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The Semmelweis Myth and Why It’s Not Really True

I was serving on an expert panel at a recent innovation conference and an attendee asked about the Semmelweis effect, the tendency for people to reject new evidence that contradicts established beliefs. He wanted to know how aspiring innovators can overcome inherent bias against new ideas.` The effect gets its name from the story of Ignaz Semmelweis, the Hungarian doctor ...

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Simple Analogy to Demystify AI

Still Trying To Demystify AI? Here’s A Simple Analogy That Even A 10-Year-Old Can Follow. The buzz about AI is everywhere, but most of us still think of AI as a black box. It isn’t. Look Ma…No Hands! In the first column of this two-part series I talked about how leading-edge AI, such as DeepMind’s AlphaGo Zero, can train itself ...

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BP Technology Group, how technology can impact the energy industry out to 2050

Stephen Cook is Chief Commercial Officer, Group Technology at BP since 2017, committed to  commercial deals in technology-related business development, also cultivating and delivering capability in technology strategy, and intelligence. Can you describe the missions of your entity, the Group Technology at BP? Group Technology is BP’s central innovation function, providing joined-up leadership of technology in BP to create transformational ...

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Ten Questions to Answer Before Using Social Tools for Product Innovation

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer requirements that become inputs for ...

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