Even Entrepreneurial Projects Must Fit the Brand

To meet ever-increasing growth objectives, established companies want to be more entrepreneurial. And the thinking goes like this – launch new products and services to create new markets, do it quickly and do it on a shoestring. Do that Lean Startup thing. Build minimum viable prototypes (MVPs), show them to customers, incorporate their feedback, make new MVPs, show them again, ...

Read More »

3 Ways To Join The Direct-To-Consumer Subscription Revolution

slim brown cardboard box being delivered through a letterbox in a front door

Direct-To-Customer Subscription The Direct-To-Consumer subscription model is booming. In fact, the online subscription service market has grown by more than 100 percent year-on-year for the past five years, jumping from $57 million in sales in 2011 to more than $2.6 billion in 2016 (McKinsey & Company). Why Now? A conflation of factors are fuelling the DTC subscription boom. The biggest ...

Read More »

The Missing Step for Start-ups Who Want to Scale-up

Last November, I attended the speech of David Skok at Web Summit 2018: it was related to startups scale-up in B2B business. I’m sensitive to the topic, being a participant of the Scale-Up Peer Group, and having drafted the Scale-Up Canvas for intrapreneurs who want to scale-up. Nevertheless, I was quite impressed by the quality of David Skok advices, probably ...

Read More »

Why You Need to Hire Physician Intrapreneurs

… and what to do with them once you have them. Surthriving in the brave new world of sickcare requires not just a new playbook, but players with new skill sets to execute the plans. Knowledge technicians are as obsolete as an NFL team with a running game but without a passing and special teams plan. Unfortunately, HR managers are getting it wrong. ...

Read More »

Getting to the Root Cause of Project Headaches

Scenario: a product development team at a medical device company had a testing phase that ran far longer than expected. This delay rippled throughout the project and had serious implications downstream. After the project was complete, the team leader wanted to go back and figure out why the test phase had not gone as planned. She received pushback from the ...

Read More »

We Need to Re-engineer Our Organizations for a New Era of Innovation

In the first half of the 20th century, Alfred Sloan created the modern corporation at General Motors. In many ways, it was based on the military. Senior leadership at headquarters would make plans, while managers at individual units would be allocated resources and made responsible for for achieving mission objectives. The rise of digital technology made this kind of structure ...

Read More »