Change Management: Combating Resistance and Driving Adoption Through Innovation

A strong change management program requires more than a strong change management plan. It requires a plan that transforms change management into an ongoing priority for your organization. As I’ve stated in the other change management articles on LaunchStreet, change management should be more than just a point-in-time exercise. To be successful it should be an ongoing mindset that change ...

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How to Prepare College Students to Innovate

Several years ago, when my nephew enrolled in business school at the University of Southern California, I asked him to ping me whenever the topic of innovation came up. He pinged very little. As an innovation speaker and expert, I’ve long been frustrated with the lack of innovation in the teaching of this increasingly vital topic. The one course he took ...

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Why Tesla Shareholder Tried and Failed to Remove Elon Musk as Chairman

Musk has become synonymous with Tesla, but that also comes with a risk that some of Tesla’s shareholders are unwilling to take. Tesla shareholders met on June 5th for its annual Meeting of Stockholders. One of the proposals, brought forth by Tesla shareholder Jing Zhao, was Musk’s replacement as Chairman of the Board with an independent Chairman. There’s nothing especially ...

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Solopreneurship is Still a Team Sport

Despite rumors to the contrary, private medical practice is not dead. Yes, the numbers of employed physicians are growing, but, according to a recent AMA survey, 60% of physicians work in physician-owned practices. In addition, the report revealed that eighteen percent of physicians were in solo practice, down 6 percentage points over 5 years. Some define a solopreneur as a business owner who ...

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Digital Factory of the Incumbent

Introduction Technological changes are one of the leading advocators to shape customer value. They are characterized by a process of social technological variations, rooted in different disciplines e.g., economics, sociology, and psychology. It implies that the competitive advantage is increasingly shaped by the management of the polysemic nature of the customer value. This cross roads of understanding drives how shoppers ...

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DNA may be the Answer to Data Storage Problem

Data, as many have noted, has become the new oil, meaning that we no longer regard the information we store as merely a cost of doing business, but a valuable asset and a potential source of competitive advantage. It has become the fuel that powers advanced technologies such as machine learning. A problem that’s emerging, however, is that our ability to produce data ...

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The Future is So Smart

Spoiler alert: I will try to be brief, which is a huge undertaking for any Marketing professional, let alone an Italian one. And, I will be extremely dramatic. Drama, after all, is the true essence of life, and it helps, I guess, if you want to make a point. This whole piece revolves around one idea: Marketing is dead, thanks ...

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The One Thing Never To Do When You Negotiate

Negotiating can be terrifying, emotional, and frustrating. But don’t let that lead you to making this one crucial mistake. Negotiation has a reputation problem. Most people see it as a way to manipulate others to do their bidding. Much of that comes from the way negotiation is portrayed in popular media. The quintessential negotiator is the one who cleverly plays ...

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