Tag Archives: vision

Amazon's Innovation Philosophy

What may have started with a question from @evanjacobs at Amazon.com's 2011 shareholder meeting, ended with interesting commentary from Amazon's CEO - Jeff Bezos - on their philosophy around invention, innovation, and risk taking. The key insights I extracted from Bezos' response to the question about their lack of big visible market failures and whether Amazon is continuing to take bold enough risks are as follows:

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Are You Playing to Win?

Your #1 job as a leader is to create a compelling vision of winning, then keep yourself and everyone else in the organization focused on it with laser-like intensity. Are you focused on winning and moving towards it each day, celebrating milestones along the way? Or do you play to not lose?

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