Tag Archives: viral marketing

Thought Leader Wanted

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ Cheerios. Introduced in 1941, there are now 13 varieties of Cheerios on the market, not including snack mixes introduced in 2008.

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Built to Spread

We've all seen the viral videos that seemingly come out of nowhere to garner millions of views on YouTube, videos like this one where five people play one guitar singing Goyte's "Somebody That I Used to Know", which as of this date has garnered more than 163 million video views. Now, surely Goyte's version of the song couldn't have possibly garnered more views than this viral sensation that Walk Off the Earth's cover created, could it?

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