Tag Archives: Vijay Govindarajan and Chris Trimble

Why We Need to Innovate Globally and Locally

When companies become global, for the most part they start and grow operations in various parts of the globe, at times driven by the desire to sell more and expand in these emerging/new markets, and also to take advantage of the lower cost of labor. However, as we discuss in ProVoke, innovation is truly global and is not intended to innovate in location ‘A’ (mostly applies to the US) and expect to succeed by exporting to the rest of the world.

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