Tag Archives: VF Corporation

Motivating the Corporate Elephant to Innovate

VF Corporation created a series of Bright Spots to augment their product mix and sell the innovations inside the company to ensure the innovation eggs hatched in the market. The real goal was to change the culture to accept innovation. By working with consumer-based insights and using them to change the corporate culture, Soon Yu, the Global VP of Innovation at VF Corporation, speaks about the potency of sharing success stories as innovation champions.

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