Tag Archives: value

(Mis)understanding Technology…

It is misguided, if not dangerous, to try to judge new technology in the context of old paradigms. Completely different forces are being uncovered and put to wholly distinctive uses. A supersonic flight will always be subject to the limits of Newtonian physics; a Skype call is not. Let me explain why 140 characters is better than a flying car...

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Valuable online innovation communities: Create the innovation tornado

Starting and growing a community for your employees, clients or suppliers for innovation is not as easy as “just setting up a forum-like website and communicating the website-location to the participants”. Online communities are not simply tools that you can switch ON and then wait for the ‘all important’ knowledge-sharing to happen. Fortunately, there are only two basic principles that need to be covered.

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Achieving Innovation Resonance

I've written in the past about how innovation is all about value and about how innovation veracity is more important than innovation velocity. Now it is time to take the innovation conversations about value and veracity to the next level - to innovation resonance - and how difficult it is to achieve and maintain. Achieving innovation resonance is about...

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Focus on Value Creation Instead of Competition

Many marketing people are obsessive about the urgent work of competing rather than the more important work of creating. Brand owners and managers are busy people! They’re busy everyday in back-to-back-meetings. They’re under increasing pressure to create more revenue, and get more stuff done as cost effectively (cheap) as possible. They’re thinking about supply-chain logistics, product development, pricing, channel strategy, promotions, customer service and their competitors.

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The 2nd Most Powerful Word in Innovation

Effectiveness. The second most powerful word in delivering new economic value (aka innovation) is effectiveness. Peter Drucker wrote extensively on effectiveness and the subject is worth reflecting upon when determining how and where to find growth opportunities an embarking on any innovation program.

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