Keynote presentation for EGTA 2014. An overview of challenges facing the TV industry today.

A series of personal innovation stories from a new book by Luis Solis, "Innovation Alchemists: what every CEO needs to know to hire the right Chief Innovation Officer". Today's chapter on METHOD comes from Scott Williams who is CEO and Founder of Maga Design Visual Information Mapping.

The major flat screen television manufacturers are scared that people are not going to buy their new sets because they don't have a reason to upgrade. And they're right. Find out why.

My work with EMC TV has me thinking a lot about the role of video in the innovation process. EMC developed an innovative new technology (VPLEX) that can simultaneously (and instantly) synchronize online transactions to two separate geographic locations. In addition to this synchronization, each location is "active / active", meaning that the data is fully accessible on both sides (which is extremely hard to do).

Do you really think in 2020 you'll watch television the way people did in the 1960s? I would doubt it. In today's world if you want entertainment you have a plethora of ways to download or live stream exactly what you want, when you want. Why would you even want someone else to program you entertainment if you can get it yourself?

Apparently Socrates in ancient Greece was strongly opposed to the new practice of writing. He thought that it would kill the long-established skill of memorizing and reciting long stories. Furthermore he thought that writing would replace or discourage conversation. It seems ludicrous that any intellectual could oppose writing. However, every innovation involves an element of destruction.

For all the talk about cord cutting, viewership remains strong and TV’s share of the ad market is actually higher than it was a decade ago. In fact, the industry is going through a renaissance of sorts, where old models are mixing with new ones to create a vibrant new marketplace for content. For sure, the economics of TV are changing, but for the better.

What does a visualization consultant have to offer on the topic of TV-show consumption? And more importantly, how can insights on the growing phenomenon of binge television viewing provide useful guidance for communications within the workplace?

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.

An Innovation Conversation with Jun Lee, Partner, ReD Associates and Lou Killeffer, Marketing Editor, Innovation Excellence