Tag Archives: testing

Rethinking Testing – It's as easy as a bee, see?

Most innovations we hear about these days involve some new technology, or some new application of an existing technology, but some of the most interesting and exciting innovations go in the opposite direction – seeing that something incredibly simple and low-tech is a better “how” to do something. When it comes to testing and surveying for things, the use of ...

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Watch Out for the Innovation Boogeyman

If you are operating under tight resource constraints (and these days, who isn't?), you may recognize that this is the innovation world you face every day. You desperately want to - need to - innovate, but you are in the dark about emerging technologies, consumer trends, and competitive movements. Optimally, you'd like to throw on the light switch and see clearly into all of those areas, but the costs of market research studies, consumer testing, innovation management software, and outside consultants are beyond your reach.

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