Tag Archives: television

You Say Second Screen. I Say First!

Listening to experts, paying attention to weak signals, it all connverges to the forecast that mobile, not TV, will become the 'first screen'. Smart phones being at the center of our media use, how can we turn mobile into a pivotal presence for the viewer, shifting to 'experience roaming' over any screen?

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In Case You Missed the CNN Global Innovation Special

In 2011, for the first time in history, China is on track to outpace the United States in patent filings. From the political right to the political left, nearly everyone agrees that innovation is key to American job growth. CNN and TIME magazine’s Fareed Zakaria interviews America’s top innovation experts for their best ideas on how to fuel creativity and the U.S. economic recovery for a new special, CNN Presents: Restoring the American Dream: How to Innovate.

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Targeted Advertising While You Fly

For targeting purposes, the airlines know who purchased the ticket (likely their age (senior/adult/child), phone number, e-mail, address, zip code, how much they paid, the credit card they paid with, etc.). About frequent fliers they will also know how frequently they fly, their home airport, and maybe even whether they are traveling on business and for which company. So it would definitely be possible to design a system to target advertising in-flight. So why haven't they done it?

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How Not to Do Social Media

Despite the fact that Twitter has been around since 2006 and Facebook has been around since 2004, social media is still the bright shiny object in the room (it's still the current marketing fad). People still think they are being innovative if they use it, and unfortunately many people still approach it as something separate and scary instead of treating it as just one tool in the toolbox of anyone working in marketing or innovation.

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