Tag Archives: Strategy

Top 100 Innovation Articles of 2017

Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed...

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Here’s What’s Wrong With Your Great Idea

Here’s What’s Wrong With Your Great Idea - Innovation Excellence

When Steve Jobs launched the iPhone in 2007, many pundits were less than impressed. Some said that its unusual shape made it unwieldy. Others thought that it was too expensive. Still others remarked that all the extra software made it a poor choice for its primary function — making phone calls.

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Want to Nail Pricing? Understand Market Dynamics First

Want to Nail Pricing? Understand Market Dynamics First - Innovation Excellence

Pricing is a game – one with asymmetric and imperfect information. So what does this mean for you? Basically, you’re very unlikely to nail pricing the first time. And even if you do come close, you’ll have to adjust as your product and market mature. While you’ll never get pricing 100% right the first time, there’s no reason you shouldn’t set yourself up for the best possible chance at success.

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Why the Test & Learn Approach Does Not Work

Why the Test & Learn Approach Does Not Work - Innovation Excellence

The in-market test & learn approach to innovation is becoming increasingly common, because it meets the cultural needs of modern businesses to behave entrepreneurially. At The Strategy Distillery we believe (and have witnessed) this approach is life threatening to the future success of a newly launched product or service. Here's why...

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