Tag Archives: Strategy

3 Problems With Positioning Statements

The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks something like this: There Are ...

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Extending the Transformation

Innovation can be the spark that galvanizes an organization and resets the whole of it for higher and faster growth. After using innovation methods successfully to create meaningful products, services, and perhaps overhaul the business model itself, these methods and mindsets can be used to refine and advance many other operational segments of the business. We call this growth tendency ...

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Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity and assets, and disruptive ideas—blue-sky, ...

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Leading Innovation in the Digital Age

This is the third & final article on embracing digitization, transformation and innovation. We are living in an era where that is defined by one continual exponential technology wave after another, called the Digital Age. It is transforming everything we do, from how we do business and especially in how we learn, lead and coach people. In fact, we have ...

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Stumble Bravely into Innovation

I met many people who have been put in charge of their organization’s Innovation program because of their past performance record. They were product managers, engineers, database architects, IT professionals, HR specialists, or marketers by training. Suffice to say, they have proven to be capable and trustworthy in the past with a given initiative. But now, they look anxious. Their ...

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Dive Into Guilt Free Indulgence

The latest in our series on trend mashups (which started with our article on eco lux) is the unlikely combination of guilt free indulgence. This is where the ‘better for me’ trend comes face to face with the societal shift toward a more hedonistic lifestyle. The Food Peopledefine this merging of priorities as “better for me indulgence”. As a nation, we’ve been ...

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Taking the Path to Digital Transformation

This is the first of three articles on embracing digitization, transformation and innovation. It is becoming more and more apparent that we are living in a moment of profound possibility and enormous disruption. Where the old business paradigms are dying and innovative new ones are emerging, especially creating new ways of integrating people and technology through focusing digitization efforts. What ...

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