Tag Archives: Strategy

Mobilizing People’s Creative Energy

What if there is a way to create coherence, align people’s hearts & minds as well as build an environment that generates learning & results in organizational re-organisation & transformation? At ImagineNation™ we know that this can be done by transforming people’s cognitive dissonance into the vibrant & creative energy that makes innovation happen. Just think about how much easier ...

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Accompanying European SMEs on their Open Innovation Journeys

Within INSPIRE (standing for Integrated Support of oPen Innovation pRofessionalization initiative), a Coordination and Support Action funded by the European Commission under H2020, we have investigated in depth Open Innovation (0I) practices in SMEs across Europe with a view to distilling lessons about how to improve the supply chain and deploy a dedicated support package. Starting from 300+ OI good ...

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Let’s Get Real About Innovation Hurdles

This is a brief case study for meaningful & constructive conversations about why things aren’t working within our innovation efforts. — Quick intro I’m passionate about helping people take their best ideas to market, and I’m fully aware that ideas can come from anyone or anywhere. But to get to market is often a complicated process full of ambiguity and ...

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Scaling Up Startups in Corporate Settings

In recent years, an increasing intensity in collaboration between incumbent companies and startups has been observed. Meanwhile, close to 80% of corporations and startups have already been or are collaborating. The mutual – actually complementary – benefits seem pretty obvious: Benefits for startups include availability of office space, hardware, networks, support and potential funding access to market and customer base ...

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Proactive versus Reactive Innovation: Learning from Nature

I’ve always believed that we can learn how to innovate, and organize our businesses by learning from nature. One example is to question Wall Street’s obsession with short-term results, by understanding how giant redwoods maximize long-term growth by embracing variations based on short-term changes in resources.   https://www.linkedin.com/pulse/does-wall-street-have-growth-wrong-giant-redwood-trees-pete-foley/.  I also believe that we can learn a lot about fast, agile decision-making ...

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3 Problems With Positioning Statements

The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks something like this: There Are ...

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Extending the Transformation

Innovation can be the spark that galvanizes an organization and resets the whole of it for higher and faster growth. After using innovation methods successfully to create meaningful products, services, and perhaps overhaul the business model itself, these methods and mindsets can be used to refine and advance many other operational segments of the business. We call this growth tendency ...

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Primed & Ready: How to Extend Your Brand & Conquer Adjacent Spaces

It’s easy to think big. What’s harder is to activate the ideas that push the envelope responsibly. Welcome to the ‘Overlooked Middle’ —the way to tap sweet spots you’ve been missing. _____ When I’m in an ideation session, concepts typically fall into one of two banks: core ideas, which nestle tightly with the brand’s existing equity and assets, and disruptive ideas—blue-sky, ...

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