Tag Archives: strategic innovation

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.

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The Only Three Swim Lanes that Matter to a Business

  In the course of my training with business leaders, we inevitably come to the existential business question… “What is the purpose of a business?” This is a great question, and one with a very simple answer. The purpose of a business is to create value. That’s it.  To create value.  Plain and simple.  That is what a business does. ...

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Building a Next Generation Organisation Means Embracing Adaptability

One of the more thought provoking statistics to emerge from the 2014 UK Budget speech was that “later this year the OBR expects Britain to reach the point when our economy is finally larger than before it collapsed six years ago.” That’s great news for the future but what a six years it has been! Whilst some companies have managed to weather the storm in one fashion or another, many household names have been swept away.

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