Tag Archives: Startup Weekend

Selling Innovation: The Path (chapter 2)

Once you have designed your core product, service or solution, it’s time to plan the optimal path to market. Traditional go-to-market strategies are a good foundation from which to build a path to market for your innovation. But in the innovation economy the exact path or paths to success may not be knowable at the outset. Successful Selling Innovation requires constant listening, adapting, and refining plans as new data emerge - in current lexicon it's called pivoting.

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Building an Entrepreneurial Ecosystem in the UAE

For regional entrepreneurs, Startup Weekend events serve as a starting point – a way to present their idea to an audience, find other people to believe in and build their idea, and potentially be awarded a cash prize to help start their business. It’s also a chance for entrepreneurs to receive valuable feedback on the business potential of their idea, thanks to the mentors who volunteer their time to coach the teams.

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