Tag Archives: Startup Mentoring

Selling Innovation: The Path (chapter 2)

Once you have designed your core product, service or solution, it’s time to plan the optimal path to market. Traditional go-to-market strategies are a good foundation from which to build a path to market for your innovation. But in the innovation economy the exact path or paths to success may not be knowable at the outset. Successful Selling Innovation requires constant listening, adapting, and refining plans as new data emerge - in current lexicon it's called pivoting.

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Selling YOUR Innovation

The most important measure of a successful commercial innovation is revenue traction. Operation’s requires it and VCs & Angels often demand it before engaging. Yet many innovators’ efforts end at the point of marketing. Completing the revenue capture process with a solid sales strategy is essential.

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