Tag Archives: Starbucks

Should You Fix the Problem or Design it Out?

Let’s start with the problem. According to The Plastic Pollution Coalition (January 3, 2017) – “It’s National Drinking Straw Day! Each day, more than 500 million plastic straws are used and discarded in the U.S. alone. Plastic straws consistently make the top ten list of items found, according to Ocean Conservancy’s International Coastal Cleanup data. In the last three years, ...

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How Will You Win? (Strategically Speaking)

Even if your “Where to Play” (see last post) is not particularly unique, there are always ways to win. Case in point: corner coffee shops, so common they’re found in just about every town and city on the planet. Nothing at all special or unusual about that space. Who wins in that unremarkable market? Starbucks. Starbucks is the undisputed heavyweight ...

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Innovation or Not – The Edible Coffee Cup

Now you can have your coffee and eat it too. KFC in collaboration with Seattle's Best Coffee (Starbuck's fighter brand) has launched edible coffee cups in the United Kingdom. It's called the "Scoffee Cup" and it is actually a cup-shaped cookie coated in white chocolate and sugar. After the coffee is poured into the cookie cup, the cup slowly softens as you drink the coffee contained inside.

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Starbucks Retail Innovation in Switzerland

What happens in Switzerland if you forget to buy your latte or cappuccino before you get on the train? Well, Starbucks has taken the next leap in connecting with customers as they make their rail connections, moving beyond retail locations in train stations across Europe to opening its first store on a Swiss Federal Railways (SBB) car, the national railway line for Switzerland.

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