Tag Archives: Southwest Airlines

How to Capture Your Strategy in a Single Sentence

If I were to ask you what your company/unit/team strategy is, could you answer in a single sentence? Is that even possible? And even if it is, why would you want to (other than to respond to some smart-aleck strategy facilitator)? I know it’s possible, and there are several worth reasons for stating strategy in a sentence. First, because every ...

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This Is How Your Business Will Be Disrupted

Disruption Ahead

The principles of running a business are fairly straightforward. You create clear objectives, achieve them efficiently and try to get better as you go. Business school professors have fancy names for this stuff, like “strategic DNA,” “core competencies” and “continuous improvement,” but in a nutshell all that stuff means is that you try to do things better, faster and cheaper. The ...

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Opening Data to Innovation: stories, takeaways and twists

There's lot of discussion now about "big data" and "open data". I've hunted stories from Britain and Japan that fall into three groups: using patterns in visitor behaviour to redesign their experience; using social data and peer benchmarking to help individuals; and using crowdfunding to measure demand for innovative new products. Distilling takeaways and twists on each set of stories, I suggest four principles for working with data that relate to curiosity, empathy and generosity.

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