Doing design thinking is a cure for such small mindedness—and is the real, lasting benefit of this humanizing work. This post dives into this theory.
Read More »Tag Archives: Southern Growth Studio
Successful Ideation: Mindset + Methods
Many companies practice some form of brainstorming or ideation. While it can be freeing to withhold restraints such as costs, technical matters, and enter into the unchartered frontiers of What If, a lack of focus and too few creative restraints make it a fun, but fruitless experience.
Read More »Financial Speedbumps for Innovation
The creative process of birthing breakthrough innovations can provide a substantial top-line boon but it too often suffers a fatal flaw felt in failed product launch after failed product launch.
Read More »The Back End of Innovation
Many CEOs say that they have more growth ideas than they know what to do with. It seems like there is a universal love affair with generating ideas but less enthusiasm when it comes to figuring out which ideas are the most commercially viable and how to actually implement.
Read More »Measuring Innovation with Money
Innovation is such a heady, ill-defined concept. Innovation is one of those words – like strategy or creativity – that means either nothing or something different to anyone who hears it. But when handled correctly, genuine innovations are the lifeblood of any company’s continued health and success.
Read More »Add Financial Elements Early in the Innovation Process
Innovation is a saturated field, but one with a hole in it. Many companies can generate thousands of potentially valuable ideas, but have no acceptable cultural method for placing a value on them.
Read More »Design Thinking: a tested method for creating breakthrough innovation
The two, too common scenarios noted above are not innovation. Real innovation is not a product line extension or an additional feature. Spare us. The world is already surfeited with such nonsense.
Read More »Foresight is Better than Insight
The highest and best value of business is to find new opportunities and plug into emerging trends, rather than make deeper sense of what already exists. These envisioning roles and departments should be renamed the Foresight department rather than Insight.
Read More »The Art of Trendcasting in Innovation
Did you wake up this morning to realize that the world has changed and your business has not changed with it? Many companies of all sizes are dying a slow death in a saturated market with outdated business models. They fail to get out ahead of what’s next.
Read More »Leadership Don’t Mean a Thing if it Ain’t Got that Swing
Collaboration, whether with songwriters or musicians, galvanized a single idea, turning into a massive alchemical expression with more creative power than an individual has to offer.
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