Tag Archives: Social Media

Ten Questions to Answer Before Using Social Tools for Product Innovation

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer requirements that become inputs for ...

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Top 50 Innovation Twitter Sharers of 2018

We thought it would be a fun summer activity to pull together a list of the top innovation personalities and information sharers on twitter. We knew we follow a lot of great innovation people on twitter (including a lot of the great Innovation Excellence authors) and we were curious to see who you follow or who you think people should ...

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The Emergence of the Blur

Followers of technology, in consumer electronics, might remember that at the beginning of the new millennium, we observed a new trend named technological convergence: product/ categories barriers started intersecting and overlapping, while categories themselves – traditionally based on one functional aspect – stopped making sense from a consumer point of view. This technological trend culminated with the smartification of phones ...

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Multi-Target Look at Social Media and Open Innovation

Given social media’s incredible reach and the potential for new and even more amazing platforms to quickly evolve, companies must begin to figure out how to leverage this tremendous power. The starting point, I believe, is to understand that a multi-target approach is needed because most open innovation efforts lie in three different circles. There is often a significant overlap, ...

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Top 50 Innovation Twitter Sharers of 2015

We thought it would be a fun summer activity to pull together a list of the top innovation personalities and information sharers on twitter. We knew we follow a lot of great innovation people on twitter (including a lot of the great Innovation Excellence authors) and based on your responses and some of our own we've compiled this year's list of the Top 50 Innovation Twitter Sharers of 2015.

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