Tag Archives: Social Media Marketing

Thought Leader Wanted

We live in an increasingly complex world where both the volume of change and the pace of change are accelerating. But it is not just change that is accelerating, choice is proliferating as well. Witness the example of General Mills’ Cheerios. Introduced in 1941, there are now 13 varieties of Cheerios on the market, not including snack mixes introduced in 2008.

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Making Social Media Work for You

I was asked recently by BBC Radio 4 about how I use social media to achieve real results, bearing in mind that this artform also doubles as a 'favourite waste of time' for some people. I was drawn towards two examples, one hugely successful, the other a comedy of errors which ended in glorious failure.

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