Tag Archives: social innovation

Ten Questions to Answer Before Using Social Tools for Product Innovation

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer requirements that become inputs for ...

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Social Innovation and Open Innovation – Two Sides of the Same Coin

Charlotte Peleszezak is graduated in International business law and entrepreneurship from HEC Paris. Her professional thesis examined the link between open innovation and corporate social responsibility within large companies. 1) Hi Charlotte, could you explain the topic of your recollection, crossing open innovation with social innovation? Large companies are becoming aware of their role in the face of growing social ...

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The Eco Lux Trend – Is Your Brand Missing Out?

Like it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain). And Europe regained its place as the top region for luxury sales ...

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The Social Intrapreneur Guide

Emmanuel de Lutzel is VP Social Business at BNP Paribas, and an active a social intrapreneur. Based on intrapreneurs interviews and his own experience, he wrote the book ‘Transform your company from the inside: the social intrapreneur guide’, with Valérie de la Rochefoucauld-Drouâs in 2015. He kindly answer our questions about his book, about who social inrapreneurs are, and his ...

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Crowdsolving in Action: From Wikipedia to Firefox

From restaurant reviews in Yelp to traffic information in Google Maps, crowd-sourced information has become more and more integrated into the websites, apps and other technologies that we use every day. In all of these cases, the information collected from users requires low thought on the part of the users submitting the information. However, in the aggregate, this information provides ...

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59 Innovation Events for Q4 2015

Earlier this year, Jason Williams shared a list of 46 Innovation Conferences for 2015. That list has grown to over 150 and provided the inspiration for Explorious Ventures. Explorious Ventures, both a collector and connector, has curated the world's largest list of innovation-related events, conferences, festivals and happenings. See the list here!

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