All too often, we ignore the most obvious and valuable ideas because of this. If you’re a Shark Tank junkie, like I am, you’ve probably noticed that some of the best ideas the sharks invest in are pretty mundane and straight-forward. Take the for example the ridiculously popular Scrub Daddy sponge. To date it has been the single most successful ...

Shell Gamechanger is serious about substantial ideas. They do not want minor improvements to gas stations.

Open innovation is a strategic game for big companies and one of the most important moves to consider for their innovation leaders is the allocation of focus and resources in the context of open innovation. Here we need to consider that big companies like GE, Cisco or Microsoft tend to...

Open Innovation has gained a lot of traction since Henry Chesbrough’s eponymous 2003 book. Simplistically, it can be split into two. The first, the vast majority, is inbound, where a business uses the assets of other companies to develop something new and take it to market. The second is outbound, where a company licenses its assets to somebody else to take to market.

In today's article I will review the beginnings in innovation programs implemented by companies Shell and IBM, using the A-to-F Model described in the book Winning at Innovation .