Tag Archives: selling

Selling Your Innovation Ideas

A Critical Executive Skill Chances are you are required, on a regular basis, to sell ideas. Time and again in my work as an innovation coach, I see that the ability to build the buy-in for our ideas is a key determinant of success, both internally and externally. How can you improve your skills in this vital arena? Here are ...

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Our Emotional Connection to Brands

Chances are when you’re wandering around your local store doing your weekly grocery shop there are brands you gravitate to. Without a second thought your trolley fills with brands that have a familiar spot in your cupboards at home. And you feel happy about that – happier than if you’d actually bought the exact same products under a different label, ...

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Innovation versus the Devil that you Know

Changing user behavior is really, really hard. It has to be one of the biggest obstacles to reaching innovation success. I’ve seen it with my start-ups that have introduced new products, and I’ve seen it with companies that make seemingly insignificant changes to what a user has already learned about a product. It is impossible to underestimate the effort and ...

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How to Avoid Commoditizing Yourself

Do some of your customers and prospects treat you like a commodity? If they do, you’re likely competing on price far more than you’d like. Companies and industries that slide into commoditization almost always have a better option. There’s always a way to identify, quantify and communicate significant incremental value and results for your clients that your competitors fail to ...

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