Tag Archives: selling ideas

Planning for the Most Important Customer of a Corporate Innovation Program

Top corporations spend almost $825Bn on innovation, yet 19 out of 20 innovation efforts fail. Given its (often existential) importance and focus, why is innovation success so scarce? (Source: 2018 BCG Global Innovation Survey, 2019 PitchBook study) One reason is that innovation teams, even those using the most customer-centric development approach, often fail to adequately plan for their most important ...

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Pitching an Innovative Idea

One of the principal challenges any innovator faces is persuading others of the value of an idea. It is a frequent source of frustration and angst, and an absolutely essential innovation skill. Without the ability to sell our ideas, we are unlikely to get any assistance from colleagues, permission from the boss or fellow decision makers, or any financial support. ...

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