Tag Archives: Seizing the White Space

Seizing the White Space for Innovation

A while ago I received Seizing the White Space by Mark W. Johnson in the mail. Seizing the White Space is an approachable 200 pages, and is an easy, and pleasant read. The book is focused on business model innovation and introducing a simple framework for thinking about potential business model innovations and evaluating the positives and negatives of a potential business model. The book first defines 'white space' with the following two-by-two matrix:

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