Back in 1997 some of you reading this were not even born, but Steve Jobs had just returned to Apple. It was 12 years since he had been fired from the company he had created with Steve Wozniak in 1976. At that point, one of the greatest marketing campaigns in the history of technology was launched, “Think different”. I made ...

Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world.

I did a workshop last week with a group working on improving innovation within the Australian school system. I played my normal role of grenade-thrower, errr, thought-provoker on the topic of innovation, while working with eight other people that all have backgrounds in education. As the day went on, I noticed something interesting. In sessions like this, people always pick ...