Tag Archives: Savage Beauty

McQueen at the Met – A Lesson in Demand Creation

When the Alexander McQueen: Savage Beauty exhibit closed on August 7 at New York City’s Metropolitan Museum of Art, it left a swath of unmet needs, unfulfilled consumer demand, and a transformation of the designer’s personal and corporate brand.  The late McQueen was elevated from fashion rebel/outsider to Artist/household name in the exhibit’s wake, but for thousands of New Yorkers ...

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