Tag Archives: retail psychology

3 Ways Our Bias to Oversimplify the Future Hurts Innovation

Estimates that attempt to quantify failure rates for innovative products and services typically sit in a range somewhere between 70-95%. As an innovator, I find this an uncomfortably large number, especially given how much time and money we invest in innovation processes, consumer research and market modeling.  But as disappointing as these numbers are, the reality may be even worse, as ...

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Innovating for Mind, Body and Soul

We all know that we need to capture both the hearts and minds of the consumer if we want an innovation to be successful.  That logic alone does not always sell is clear from the science of psychology, which tells us that emotions play a crucial role in most, if not all consumer decisions.  And for many of us, myself ...

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