Tag Archives: Redline Entertainment

Failure Forums: Learning from Best Buy Media Label 'Redline Entertainment'

With every disruptive innovation project there are mountains of unknowns. A team can have a good plan in place but without all of the pieces assembled together it is almost impossible to test each individual hypothesis. This fact is what makes disruptive innovation projects so risky with a high failure rate. This is the story of Best Buy's failed attempt to enter the Entertainment Media Label business and one leader's insistence on making sure that the organization learned from their mistakes.

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