Tag Archives: Psychology

What Is Your Why?

Many corporate drones go to work for living and then participate in all kinds of interesting, engaging activities where their passions lie outside of work. Isn't it ironic that at the peak of the knowledge work shift, many people have little engagement or participation in their work?

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Creed Perfume's Desire Problem

Surprising new consumer research results show Creed Perfume’s Spring Flowers has a significant gap in generating an emotional connection through its packaging. The research was conducted by Buyology Inc, which quantitatively measures the deeper emotional connections to brands and packaging.

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Customer Value Pulses

Customer value pulses are targeted waves that result in steady, rhythmic increases in market growth and value production. Market growth and value production can each happen independently, but then you experience them as propped up by your effort, leaning heavy on the work you must continue just to keep them alive. Better to bring the two together and let them support each other, even create synergies together.

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Importance of Play to Innovation

It’s generally accepted that “playtime” is an important part of childhood development. When kids play, they learn how to form stories and use their imagination, how to make sense of the world around them and how to communicate with others. However, at some point on the road to becoming an adult, playing turns into a restricted activity. Instead of “go ...

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Seth Godin Interview (World Innovation Forum)

I had the opportunity to interview Seth Godin, author of “Linchpin”, “Purple Cow”, “Tribes” and nine other books, at the World Innovation Forum 2010 in New York, NY. On stage, Seth Godin presented mostly a fusion of content from “Tribes” and “Linchpin”. He started by defining innovation as doing ‘stuff’ that’s impossible, otherwise someone would already be doing it. Seth ...

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