Tag Archives: profit

Measuring Innovation with Money

Innovation is such a heady, ill-defined concept. Innovation is one of those words – like strategy or creativity – that means either nothing or something different to anyone who hears it. But when handled correctly, genuine innovations are the lifeblood of any company’s continued health and success.

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Microsoft ReOrg – Crafty or Confusing?

Microsoft CEO Steve Ballmer appears to be planning a major reorganization. The apparent objective is to help the company move toward becoming a "devices and services company" as presented in the company's annual shareholder letter last October. But, the question for investors is whether this is a crafty move that will help Microsoft launch renewed profitable growth, or is it leadership further confusing customers and analysts while leaving Microsoft languishing in stalled markets?

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The Importance of Marketing Alignment

Is marketing aligned with the business? And who’s fault is that? Too often we see departmental objectives not quite aligned with the overall business objectives for a particular organization. This isn’t a good thing, but it’s not uncommon either. Surprisingly, this lack of alignment doesn’t necessarily come from different ideas of what marketing should be focused on. I’ve had CEOs ...

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