Tag Archives: product strategy

How to Manage Early Stage Innovation

Product concepts are the lifeblood of your company. Flowing through your company’s system, like blood through the veins of a human body, new product concepts are the future of your company’s health and the source of its growth. Unfortunately, many companies lack a strategic planning process for innovation, or they manage it poorly. Too many companies insist that the early ...

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Innovation Roadmaps: What Are They Good For, Anyway?

At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they?  If a roadmap is just another deliverable you owe an executive, that checks a box on their need to ...

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Why Less is More: Product Strategy

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design, and sales. Worse, they have turned the category that we invented...

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