Tag Archives: Product Management

How Design Thinking Uses Story and Prototyping

An early ah-ha moment that sparked my interest in user-centered design was watching an ABC NightLine episode. They showed how IDEO re-designed a shopping cart in one week. The video from the 90’s is still valuable and easily found on YouTube (search for IDEO Shopping Cart). IDEO’s process was depicted as using an eclectic team of...

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