Tag Archives: product innovation

Innovation from Disabilities

These pictures show personalities that we probably recognize easily. King George VI, British King during World War II; Albert Einstein, inventor of the theory of general relativity; Ray Charles, soul musician and singer; Ludwig Van Beethoven, German composer and pianist; Helen Keller, American author, political activist and lecturer; and Thomas Edison, inventor of the light bulb, the phonograph, the motion picture camera (just to highlight a few of his 1093 patents). Yet, there is something that these personalities have in common – disabilities.

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Stimulate Craving

Do customers, or some subset of your customers, crave your product? Craving is a response that stimulates an immediate impulse to buy. If you want people to crave your product, you have to project a meaningful story that makes people want to connect and buy.

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Millennial Magnetism

Millennials, also known as Gen-Y, are a spontaneous generation, active in hiking, biking and throwing things in bags and heading out for the day. In order to appeal to this “on the go crowd”, JT Wines created the Flasq wine brand.

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Innovation with Guerrilla Tactics

Being the smallest sewing machine manufacturer in the world, Bernina has always had to focus on innovation to stay one step ahead of their competition. Three years ago they decided to work with HYPE, a leading provider of idea management software. In the following interview, Innovation Manager Michael König gave HYPE some interesting insights into the Bernina innovation process and told us a real success story. HYPE: Mr. König, what is your company’s core business and where does innovation fit? König: The Bernina Company is the last remaining private sewing machine manufacturer in the world. We are also the smallest within the sector; therefore we need to come up with surprising and special offers in order to survive in the market.

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