Tag Archives: product innovation

Innovating Your Way out of the Commodity Trap

The commodity trap is a significant threat for manufacturers in premium market segments. It describes the tendency of competing products to become more and more similar, thus nullifying any competitive advantage that the high-end product might have had. The result is that products can only be sold on price, which can be disastrous for a market leader.

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Unexpected Holiday Competition for Xbox and PS4

The holiday sales season is fast approaching and the competition for the premium gift of the season just got a bit more complicated. Most people assume that the premium holiday gift battle this year will be between Xbox and PS4. But, some new competition has just entered the picture that may steal some of Xbox and PS4's holiday sales, and it is not a console...

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Building Something Other Than a Faster Horse

Eighty six years ago the intrepid and amazing Henry Ford and his Ford Motor Company introduced the Model A to the world. We have been amazed and enamored over the past few years at the long lines when a new Apple product has been introduced. But we have only to look back 86 years to witness a product rollout far more impressive in scale and magnitude.

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