Tag Archives: product innovation

Innovating Swim Flippers with Jobs to be Done

“I want a pair of flippers for my birthday,” my 7-year-old announced today. “But, I am not actually into flippers.” This baffling statement came after a day at a friend’s backyard swimming pool where my daughter had her first-ever encounter with a pair of flippers. She spent several hours splashing around with them, evidently delighted. At supper that night she ...

Read More »

Design Thinking Grows Up – Welcome to Experience Thinking

Prologue Design Thinking is an incredibly powerful way to approach the design of just about anything that involves an interaction with people (or other intelligent creatures).  Its underlying philosophy of Human Centered Design requires that we develop a comprehensive empathic understanding of the customer and their situation in a particular context.  This can only happen when we dissect the situation ...

Read More »

The Eco Lux Trend – Is Your Brand Missing Out?

Like it or lump it, the “eco” market is not going anywhere. 66% of global consumers say they are willing to pay more for sustainable brands (Bain & Company). Despite global economic instability, last year the luxury market grew by 5% to an estimated €1.2 trillion globally (Bain). And Europe regained its place as the top region for luxury sales ...

Read More »

Rituals – The Secret to Instant Innovation

Why does knocking on the table before eating a baby carrot make it taste better? It may sound like a bad cracker joke, but researchers at the University of Minnesota and Harvard Business School have shown it to be true: Performing a ritual before eating said carrot made study participants believe it was better-tasting, and more expensive! The research demonstrated ...

Read More »

Amazing PLM Governance

In this blog series, I provide insights as to why PLM has true potential to be so transformational for life sciences companies, but many aren’t getting there. We have come a long way – we have developed a defensible strategy, picked technology, and developed a change campaign. Now we need effective governance models in place to help mitigate risk, remove obstacles and ...

Read More »

Succeeding with Outsourcing? Time to Reinvest for Success!

With a hypersensitivity towards profit margins, too often companies justify outsourced manufacturing with lower costs and better-looking accounting numbers. But this cost-cutting craze is at odds with many apparel companies' long-term focus on being or becoming market leaders. While efficiency is important and outsourcing can help to reduce manufacturing costs, these companies can't cut their way to creating the next design trend. Instead...

Read More »

For Whom Do You Create New Products?

According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and launch of new products does not work. Every year, billions of dollars shrivel down to zero. Careers and jobs lost. So much talent and energy gets wasted in the misdirected compulsion ...

Read More »

Driving Business Impact from Retail Innovation Labs

As retailers strive to reinvent their customer experience and drive loyalty, many are opening innovation labs or centers that are focused exclusively on digital efforts or product innovation. While some view labs as a ‘skunkworks’ effort, at some point in time, they will need to demonstrate value and show that the lab is impacting the business – and driving results. ...

Read More »