Tag Archives: Product Development

Product Thinking

Product costs, without product thinking, drop 2% per year. With product thinking, product costs fall by 50%, and while your competitors’ profit margins drift downward, yours are too high to track by conventional methods. And your company..

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You Need To Innovate – Now What?

A lot of people talk about innovative companies. All the management magazines and books refer always to the same select group of Apple, Google, 3M, Microsoft, P&G, BMW, Facebook, Virgin, Samsung, WAL-MART, Toyota, Amazon, INTEL, Starbucks and a few others. But so few people really work in them. This means a whole lot of people are working in not so innovative organisations. You are probably one of them, or a consultant advising them.

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Value Propositions are Key to Successful Innovation

What defines successful Innovation? Innovation is the process of using intellectual capital to create new products or services that generate positive business results in the form of financial returns. Discovering new findings then spurs more innovation which leads to further financial returns, and so on. Innovation is successful when positive outcomes result in return on investment (ROI). That is why ...

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