Tag Archives: Product Development

Innovation Roadmaps: What Are They Good For, Anyway?

At the heart, product roadmaps show the major milestones of a project’s lifecycle. Maintaining Product Roadmaps is a useful discipline in just about any organization that has more than one product. But aside from capturing product timelines, what good are they?  If a roadmap is just another deliverable you owe an executive, that checks a box on their need to ...

Read More »

Ten Questions to Answer Before Using Social Tools for Product Innovation

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known. But social media is also a tool for inbound marketing – for understanding the customer requirements that become inputs for ...

Read More »

How To Create a Strategic Planning Process for Innovation

Every innovative product begins as a concept in the mind of someone or some group of people. These concepts are the seeds of your company’s future growth. How is your company cultivating these seeds? How do companies manage this asset, the portfolio of product concepts, even before they enter the pipeline? In our experience, product portfolio management is a missing ...

Read More »

Leveraging Suppliers for Innovation

One of the greatest thrills of a career is when you see a nice client thrive and prosper. Recently, I was flown to the West Coast with a client to co-present the findings of a few innovation projects. We had an esteemed audience SVPs of marketing, procurement, sales, and a few VPs, too. At the end of the meeting, one ...

Read More »

How to Create a Culture to Capitalize on Innovation

Creating a Commercialization Culture A presentation by Jay Morgan, VP Global Innovation Bayer Consumer Care given at the back end of Innovation Conference, October, 2015. Jay Morgan shared his story of how Merck Consumer Care (now Bayer Consumer Care) began its innovation journey. The story takes place in Memphis, TN. It begins in 2011. It began with struggle and a ...

Read More »

Accelerate Growth Through Strategic Integration of Research During the Innovation Process

Stephanie began with crisis, a story about the kitty litter business. Competitive pressures were high. Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.

Read More »

Leading Practices to Become a Model Based Enterprise

PLM and CAD Standards More and more companies are transforming into model based enterprises (MBE) to help ensure the completeness, accuracy and accessibility of product data. Companies that successfully consolidate the product definition, improve data quality and build trust will reap significant benefits, including fewer product design changes and reduced product development time. There are five fundamental things companies should consider ...

Read More »

How to Avoid Design Transfer Failure

Design transfer involves moving an approved design into production. For most product development initiatives, the process of design transfer is complex with many moving parts, involving partners that are geographically widespread. The pharmaceutical and medical devices industries have a long history of design transfer, complete with detailed definitions and procedure guidelines to help steer the design transfer team, and they still run into issues.

Read More »

Driving Business Impact from Retail Innovation Labs

As retailers strive to reinvent their customer experience and drive loyalty, many are opening innovation labs or centers that are focused exclusively on digital efforts or product innovation. While some view labs as a ‘skunkworks’ effort, at some point in time, they will need to demonstrate value and show that the lab is impacting the business – and driving results. ...

Read More »