Tag Archives: pricing

Are you Leaving Money on the Table with Stage-Gate®?

Most new product development and Stage-Gate® processes do not manage value and pricing with intention. Most firms rely on legacy pricing levels, competitive pricing levels or their internal cost information to price their innovation opportunities in the Stage-Gate® process. That might explain why a vast majority of new product and service launches are failures.

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The Jolt to Best Buy

Poor financial performance is a shock to the system; it rumbles marketing plans and shakes the innovation strategy and pipeline. Best Buy retail and web sales fell 2.4% versus last year and shareholders have lost more than half of their value over the past five years. The company is now in the throws of reinventing how it goes to market as fast as it can.

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Dynamic Pricing Hits Broadway

This past weekend, a New York Times story written by Patrick Healy described how Broadway is adopting the newest trend in pricing models - dynamic pricing. The article - Broadway Hits Make Most of Premium Pricing - highlighted the recent success of performances like "Hugh Jackman; Back on Broadway" in leveraging dynamic pricing.

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What's a Fair Price?

That was the question asked and answered at a recent auction for this rare, 125-year-old stamp. It’s called the “Treskilling Yellow”, and its claim to fame is that it should have been green. It was recently sold to a secretive investor group at an unknown price, but the last time it publicly changed hands was in 1996 when it went ...

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Will Android iPed challenge Apple's iPad?

In martial arts fashion, iPed exploits iPad defense to attack. The iPed has just been released. I first thought it was a typo, but it’s not: the iPed is a Chinese copycat of the iPad, going as far as picking one of the few vowels left by Apple to comically copy the name of its Californian rival. It would be ...

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