Tag Archives: positioning

3 Problems With Positioning Statements

The concept of positioning statements has been around for decades, however just because you know what positioning is, doesn’t mean you understand how to do it. The classic positioning statement is a fill-in-the blanks exercise where you create a single phrase that encapsulates what your offering is about relative to your competition. It usually looks something like this: There Are ...

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The Five Senses of Innovation

How do you know if someone is truly innovative? I look for three things. First, does the person have a cognitive process for generating new ideas? Innovation is a skill, not a gift. It can trained and learned like any other skill. So I expect successful innovators to have such training and be able to deploy ideation methods - on demand.

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Introducing PatrickTV – Innovation 3.0

We are delighted to introduce our Global Correspondent, Patrick Meyer, and his premiere episode of PatrickTV, which you'll be able to catch weekly here on Innovation Excellence. These episodes are great examples of what's coming NEXT in business, tech, and innovation 3.0...not to mention a harbinger of another trend - personal web TV channels. Patrick will be covering all kinds of news, trends and events for Innovation Excellence. Welcome Patrick!

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When is the 'Kodak Moment'?

The familiar old saying “If a tree falls in the forest and no one is there to hear it, does it still make a sound?” was a fun philosophical topic for a lot of us to discuss/debate in our younger years. Well Kodak, a company that I thought was all but ready to be buried alongside Polaroid as a 20th ...

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