Tag Archives: pfizer

Innovation Failure Lessons from Virgin, Pfizer, Rock n Roll

I was called up by Sir Richard Branson's first hire at Virgin Atlantic and recommended to contact a company called F*** Up Nights. Virgin's David Tait had spoken at one of their events in NYC on Virgin's more glorious failures and he thought I may have a story to share. Failure can be a much more powerful learning tool in business than success if we are willing to learn from it.

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How to Scale Innovation

Increasingly, companies who have long focused on open innovation and idea management are incorporating design thinking as part of a “well balanced diet” for enterprise innovation. We at batterii are excited to be working with Pfizer, one of the world’s largest biopharmaceutical companies, to help them bring the power of human centered innovation to every one of their 77,000 employees.

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