Tag Archives: Pepsi

The Evolving Role of Design

The role of design evolves at the speed of innovation—the dizzying, dynamic speed of the market. Design now has a seat at executive and board tables across the globe. More than ever, a holistic sense of design is valued as a legal means of significant competitive advantage. But it hasn’t always been this way. The journey from the cubicle to ...

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Whitespace vs. Rightspace: How Quest-led Innovation Finds Right Space for Breakthrough Innovation

How do you locate the right whitespace for you? How do you focus your innovation efforts on whitespace that is most likely to allow you to successfully expand your business without over-reaching and stretching beyond your capabilities? There are a group of companies today that have a secret weapon that helps them do this. Ultimately, the answer comes down to how they define their business.

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Coca-Cola Looking to Bring Some Innovation to Your Home?

Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain's new home beverage system slated for a release later this year. For those of you who aren't familiar with Green Mountain, they make the popular Keurig in-home single-serving coffee machine (which became a popular home and office item after Nespresso's patents expired). Is there any innovation here?

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Focus on WGAS to Unlock Marketing Innovation

We talk about identifying unmet needs and jobs-to-be-done when it comes to innovation, but there is no reason why we shouldn’t keep that line of thinking in mind when it comes to our marketing of a potential innovation (or any product or service). Thinking about the jobs-to-be-done or the needs that the customer is trying to satisfy instead of the commonalities of prospective customers from a targeting/segmentation might change the kind of marketing strategy and execution that you come up with.

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Innovation Perspectives – Don't Be Michael Jordan

This is the eleventh of several ‘Innovation Perspectives‘ articles we will publish this week from multiple authors to get different perspectives on ‘What are three specific actions that a non-innovative company can take to become more innovative?’. Here is the next perspective in the series: by Ric Merrifield Michael Jordan failed at baseball because he tried to be something he’s ...

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