Tag Archives: partnerships

We Need To Accelerate Innovation

We Need To Accelerate Innovation

Here’s how… Look at any marvel of our technological age, whether it be an iPhone, a self driving car or a miracle cure and you’ll find three things: An academic theory, a government program and an entrepreneurial instinct. When it all works it is a wonder to behold, not only creating prosperity, but solving our most difficult problems in the process ...

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Innovation or Not – The Edible Coffee Cup

Now you can have your coffee and eat it too. KFC in collaboration with Seattle's Best Coffee (Starbuck's fighter brand) has launched edible coffee cups in the United Kingdom. It's called the "Scoffee Cup" and it is actually a cup-shaped cookie coated in white chocolate and sugar. After the coffee is poured into the cookie cup, the cup slowly softens as you drink the coffee contained inside.

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Coca-Cola Looking to Bring Some Innovation to Your Home?

Recently I came across an announcement that Coca-Cola is partnering with Green Mountain Coffee Roasters to sell Coke products as part of Green Mountain's new home beverage system slated for a release later this year. For those of you who aren't familiar with Green Mountain, they make the popular Keurig in-home single-serving coffee machine (which became a popular home and office item after Nespresso's patents expired). Is there any innovation here?

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The Open Innovation Integrator

Open Innovation seeks to expand a company’s innovation possibilities by accessing ideas, technologies, products and even routes to market using external partners. Along with the opportunities come plenty of challenges; for example Intellectual Property (IP); the degree to which both partners profit from the alliance; “NIH”; and many others all need to be overcome.

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Innovator Lifetime Value

As I was speaking with several of the innovation leaders at Intuit on their campus in Mountain View recently, it came to me that organizations should be seeking to build and strengthen relationships with their customers, suppliers, and other potential innovation partners in ways similar to their approach to traditional relationship marketing.

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