Tag Archives: PARC

How PARC Saved Xerox

Xerox Alto

Xerox invented the core technology that made personal computing easy and fun—the mouse, the graphical user interface and the ethernet—but it was Steve Jobs who built the Macintosh and profited. By now, the story has become so well known that it’s almost a cliche. The story resonates because it ties into two recurring themes: The wily entrepreneur outmaneuvering the bloated corporate behemoth and the primacy of business acumen over the development of core technology. Yet there’s a lot more to it than that.

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Today Every Company must be a Service Provider and a Software Company

Companies will need to think innovatively about customer needs. CEOs must ask ‘In the IOT what is our new value proposition?’ Firms will have to hire software engineers to design and deliver service solutions based on usage data. They will need data analysts to review all the data they gather from their devices. In other words every company will have to become a service provider and a software company – or perish.

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How Xerox Monetizes Non-Core Innovation

Point: Monetize non-core innovation rather than pruning it. Story: Ursula Burns, CEO of Xerox, discussed innovation at her company in an interview at the World Innovation Forum June 9, 2010. She described initiatives to improve the return on innovation at Xerox’s research centers such as PARC (Palo Alto Research Center). PARC’s ground-breaking inventions like the graphical user interface, ethernet, and ...

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