Tag Archives: packaging

Lifting the Lid on UDI’s Pandora’s Box

While working to comply with the rule, manufacturers have realized that the problem to be solved is multi-faceted and interconnected. It’s like the ancient Greek myth of Pandora opening the box releasing the not-so-pleasant things into the world. Although kinder to the industry than originally anticipated, the FDA’s UDI ruling is more complicated than just a labeling change, making implementation a challenge.

Read More »

Innovation or Not – The Edible Coffee Cup

Now you can have your coffee and eat it too. KFC in collaboration with Seattle's Best Coffee (Starbuck's fighter brand) has launched edible coffee cups in the United Kingdom. It's called the "Scoffee Cup" and it is actually a cup-shaped cookie coated in white chocolate and sugar. After the coffee is poured into the cookie cup, the cup slowly softens as you drink the coffee contained inside.

Read More »

Diageo’s Grind Package Design

I am passionate about creating new-to-the-world brands. The chance to create a new brand is like winning the lottery in the branding and packaging worlds. Teams love to imagine what-ifs and explore creative scenarios to address consumer and customer challenges.

Read More »

Elite Access: Design Insight & Foresight

Thought leaders in the design community are raising the bar and sharing their unfiltered views and behind-the scene stories around problems, opportunities and challenges that businesses face today as they stretch and grow their brands. These elite perspectives are now available through a new Designer Showcase to connect innovators and brand leaders to the best design thinking around the world.

Read More »

Creed Perfume's Desire Problem

Surprising new consumer research results show Creed Perfume’s Spring Flowers has a significant gap in generating an emotional connection through its packaging. The research was conducted by Buyology Inc, which quantitatively measures the deeper emotional connections to brands and packaging.

Read More »

Evocative Potential of Words

There is a story of masterful innovation in the reinvention work of Donald Jackson who creates words that pick up the life and energy of his hand and gives them a physical feeling through the wetness of the ink. He is the royal scribe and calligrapher to the Queen of England. And, just as an architect builds a sacred space, Donald’s most recent work has produced a sacred space captured and reflected in a book.

Read More »